Ryan, you started Trimlight after one too many winters hanging lights in the Utah cold. Rochester gets that cold, and your careers page lists it as a dealership opportunity. We find owners there who already run crews in neighboring trades, warm them up, screen them against your criteria and book the ones who fit with your team. You pay only for qualified calls held.
We recruit, screen and launch owners for dealer and franchise programs across the US and Canada.
ServiceStake is our directory of home service dealer and franchise programs, and we put our own marketing dollars behind it to bring in business owners looking for their next move. Trimlight is listed there free, linked straight to your own site. When an owner asks for more information on your program, your team gets the full lead package, and it is never passed to another program. That is demand we pay for, working alongside this pilot.
Built and run by InfernoSame job we'd do for you. Find business owners who can run a team, get them interested, screen them, and put the right ones in front of the people who sign them.
Full-service dealers in onboarding
Sales-only partners onboarded
Registered attended the last sales partner webinar
adtdealership.com, built to turn owners into applicants.
Ads on Facebook and Instagram aimed at business owners.
A sales partner application with an aptitude test built in.
Owners see the opportunity before anyone gets on a call.
We qualify every owner and book the fits for ADT's team.
Trimlight announced new dealers in Trempealeau, Wisconsin in March, Kaplan, Louisiana in May and Batesville, Mississippi in July. Corinthian Capital and Valesco Industries took a majority stake in May 2025, and you said it would help better support the dealer network.
Trimlight, dealer news, March to July 2026; acquisition coverage, May 2025Your dealer page says it's built for contractors and entrepreneurs adding a second line. One dealer added it as a winter add-on to a satellite install business. Our call screens for owners like that first. Costs and terms stay with you.
Trimlight, Become a Dealer, October 7, 2026Your careers page lists a dealership opportunity in Rochester, NY, and your dealer map shows no Rochester location. Monroe, Ontario and Wayne counties hold 955,000 people. If you're already talking with someone there, we'll point this at whichever market you'd rather start in.
Trimlight careers and dealer locations, October 7, 2026Government counts for Monroe, Ontario and Wayne, then cut down to the owners worth a call. This is the first step of the pilot, and it's already started.
People in Monroe, Ontario and Wayne counties
Businesses in three trades next to permanent lighting
With a crew of 1 to 49 people
Checked by hand so far, 4 or 5 of 5 on fit
U.S. Census Bureau, County Business Patterns and Nonemployer Statistics, 2022 (latest release), with window, gutter and exterior cleaning from the Census category for other services to buildings; QuickFacts population, July 2025. Crew counts are a floor, since Census hides some small counts.
Alarm companies in the national list for ADT's dealer recruiting
Licensed Florida alarm companies, built from state license records
Texas alarm companies found and scored across three cities in one run
Landscaping and snow · Penfield, NY
Sample record. Real owner details stay inside Inferno Intelligence and are never shown on a page like this.
Owners in trades next to permanent lighting, scored on five tests: same homeowner customer, already at the roofline or on the property, skills carry over, same truck-based job, a slow winter to fill. None lists permanent roofline lighting on its site. Each checked on its own website. Nobody has been contacted.
Six steps, all built for Trimlight in Rochester. Every piece is on this page.
01Owners in trades next to permanent lighting, like landscapers, gutter and window cleaners and electricians in Monroe, Ontario and Wayne, pulled from public records and checked by hand.
02Those owners start seeing your brand on social, Google and AI search.
03Three short emails from an Inferno Growth Specialist, on behalf of Trimlight. No links. Owners reply to get your guide and video, then take the fit check.
An Inferno Growth Specialist calls by hand, checks them against your criteria and books the fits. No autodialer.
Owners we couldn't get by email or phone get a one-page letter from you with a QR code to the fit check.
06Each one arrives with a full candidate card. Your team runs the call, the dealer agreement and onboarding. Owners not ready yet get ten follow-ups from our specialist, not you.
Every piece below is set up and run by Inferno for Trimlight. Nothing touches your email domain or your ad accounts unless you want it to.
We upload the owner list to the ad platforms, so these run to the owners we found. Six angles for Trimlight, each aimed at a different trade. We test them against each other and keep the winners. Concepts for approval.
Swipe for all 6 angles
Landscapers in Rochester. Your mowers sit from November to April. Trimlight dealers often start it as fall and winter work, on the same homes they already serve.
Gutter and window cleaners. You're already on the ladder at the roofline twice a year. Trimlight is talking with Rochester owners who want to put a permanent product up there.
330 Trimlight dealers across North America, with new ones announced this year. Now the team is talking with crew owners who want a second line.
Already run a home service crew in Monroe County? Trimlight is talking with owners who know how to show up, work safely at height and leave a home clean.
Electricians. Trimlight runs in a patented channel that hides the wires, and it's controlled from an app. Clean work your customers will show off.
Thought about it but never had time to look? The Trimlight fit check takes two minutes on your phone. A short call only if it fits.
Many dealers start it as fall and winter work. Take the 2-minute fit check.
You're already at the roofline. See if you're a fit in 2 minutes.
Factory training and a dealer support team. See if you're a fit in 2 minutes.
Owners in your spot often add a service that uses the same crew, trucks and customers. Holiday and permanent roofline lighting is a common one, because installs run in fall and early winter and your crew already works outside at homes.
Questions worth asking any program: what training looks like, how leads are handled, and what happens to the business you run now.
Talking with crew owners who want a second line.
Concepts for your approval. Final ads use your brand files and run under your ad accounts or ours.
The same owners we'll email and call are the ones who see the ads.
A week of ads first, so the brand looks familiar when our email lands.
No earnings, investment or territory claims. The fit check asks for a capital range so job seekers drop out. Fees and investment stay with you.
The cold emails never send a link. They ask if they can send this. A reply is the yes, and only then does the guide go out, with the fit check at the bottom.
Lives at infernogrowth.com/rochester/guide, with a PDF version. Your team approves it first.
Filled in for Trimlight with a sample owner. Your team approves every word before anything goes out.
quick questionquestion for mikekessler lawn x trimlightBaseline: slow season opener · dealer proof · guide CTA
Swapped the hook: business name opener
Swapped the topping: a dealer who started the same way
Swapped the format: short and direct
Baseline: re-offer
Swapped: size of the ask
Swapped: answers the first question
Swapped: timing question
Baseline: clean exit
Swapped: no pressure, later is fine
Swapped: new angle on the season
Swapped: one line
Mike,
We tried to reach you by email and phone and couldn't get through, so I'm writing the old way.
I'm Ryan Whittaker, co-founder of Trimlight. I started it after one too many winters hanging lights on a ladder. We're talking with owners around Rochester who already run a crew, and Kessler Lawn & Snow came up.
If you're curious, the first step is a short call. Scan the code or go to infernogrowth.com/rochester and a specialist working with us will reach out.
If it's not for you, just set this aside. We won't follow up.
Every ad, the guide and the letter land here. Seven taps, including one capital range question, then fits book the pre-screen call with us.
Demo only. Nothing you enter is sent anywhere.
After each call your team logs a decision and a note. That's what Friday's invoice runs on. Click any name. Sample data.
Trimlight · Rochester pilot
| Candidate | Status |
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Twenty minutes. Your team tells us what qualified means, we confirm the market, and the first owners start seeing your ads.